My Work

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My Values

1.


Continuous improvement.

“Don’t let perfect be the enemy of good.” I’ve learned that progress is progress, whether in steps or leaps and it’s OK to make mistakes as long as you learn from them.

2.


Elegance in simplicity.

Just because something seems obvious doesn’t mean it isn’t the right choice. A lot can be accomplished by doing simple tasks well and improving open them based on data.

3.


Trust is earned.

The only way to become a leader in any space is through consistency and excellence. Trust can’t be bought or forced, one must put in the time.

“I really enjoyed working with Alex. Her personality and her way of combining multiple marketing tactics, such as content strategy, creation, campaign management, and audiovisual creation, were impressive and a big help in a small but high-output marketing team.”

— Yan Ketelers, CMO, Venly

My Top Skills

1.


Design

Graphic design, video/motion design, web design, event planning, branding, print and digital.

2.


Communications

Copywriting, long-form writing, podcasting, customer relationship building, interviewing, and presentations.

3.


Strategy

Marketing strategy, SEO, process creation, asset management, data collection, guideline development, ads testing, and CRM.

4.


Leadership

Communication, cooperation, respect, innovation, adaptability, and critical thinking.

“She consistently created work that upheld a professional standard of commitment and quality. It is my opinion that Alexandra Arens will be an excellent asset to any organization in need of a creative person with exceptional design and communication skills.”

— Susan Antcliff, Design Professor, LCC

“As her manager, just a few of the things I most valued about Alex were her creativity, reliability, and excellent communication skills. When given a creative project and a deadline, Alex can always be counted upon to gather the project requirements effectively and provide a beautiful product within the given timeline.”

— Heather Anderson, CMO, AP Lazer

Let’s work together.